Online Marketing Mistakes Big Brands Should Avoid
Technology has made it easy for the world to do business, the world is now a global village, billion of people interacting freely and easily from all part of the globe especially on social media platforms, with this advancement and connectivity major brands have identified a marketing opportunity for their products, they are taking an opportunity to sell their products on these platforms and they are capitalizing on our addiction to social media platforms, imagine the number of hours we spent online, with 7.8 billion on social media there is a huge need to tap this potential opportunity and market your products, so big companies are using digital marketers to maximize the visibility of their company or products, however, sometimes digital markters fails to develop ideal marketing strategies leading targeting wrong audience for the brand they are representing. Inadequate planning is among the huge contributor to failed digital marketing, without proper measures in place there is no clear vision of the intended outcome so the target market is not defined, continue reading this article to familiarize with the various mistakes digital marketers make.
The first common mistake is lack of clear and realistic digital marketing goals, if a company or the digital marketer has no clear set goals it will be difficult to focus, you will hardly know when you are achieving results or what audience you are specifically targeting, this can lead to misuse of company’s resources while no significant results are achieved which can be discouraging, click here for more info.
The other common mistake digital marketers make is ignoring SEO, view here for more on this page, sometimes you tend to forget that potential clients also use search engines to look for your services, therefore neglecting search optimization strategy and only focusing on social media platforms can be a reason you have not attained the set goals for your digital marketing campaign, it is important to ensure you use the right phrases and keywords that specifically describe the services of the company or the brand you are representing this is key because when a potential client type those phrases on the search engine your firm or the brand you are representing will be the first one to pop up or the client will view your homepage and discover more about this company.
It is imperative to engage your online followers, this is essential in gaining their trust and loyalty, this is what skilled digital marketers use to translate followers and their friends from potential customers to real customers, by influencing their views, opinion, and feelings toward liking their product or services. There are other mistakes big brand makes when doing digital marketing but those are the common ones.
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