A Guide to Logo Colors
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It shows overall energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. Combined with other colors, they are very powerful.