How to Market in China?

Things are quite difficult for a foreign investor to do advertisements and marketing in China. One of the reasons for this is the fact that China has a different set of rules, ecosystem and not to mention, vast different language. Therefore, you will need to forget everything that you know and start from scratch, literally.

Besides, you have to prepare that there is no presence of Facebook, no Twitter, no YouTube and no Google. But don’t worry as not all hope is gone since there are several Chinese counterparts for the mentioned sites you can use. If you can quickly become accustomed with these mirrored sites from China, then your progress to market and advertise in the country will be faster.

Number 1. Baidu – basically, this is Google’s counterpart in the country and owns the lion share in the market garnering at 70 percent. Well, Baidu is not just copying Google but also, it is mirroring various aspects that it has. If you try navigating on this site, you may be surprised that both the user experience and user interface are the same with Google.

However, if you want to promote your products and your brand as a whole in the country, then it is integral that you do the adjustments since it is what used by most of its people.

Number 2. Sougou – well if Baidu is Google’s counterpart, Sougou will be of Yahoo in regards to market share. Sougou on the other hand is only a subsidiary of Sohu Inc that offers plethora of internet products in different parts of the country. The most significant difference between these sites is that, Sougou has partnership with social media companies in China similar to WeChat. With this, it has enabled Sougou users to search for contents from the platform a lot easier.

Number 3. Qihoo 360 – as a matter of fact, Qihoo 360 Technology Co. Ltd. was not launched as a search engine as what most people think. Well initially, they are selling third party software over the internet for antivirus but it wasn’t so long when they began selling their own proprietary products.

Additionally, it expanded to search engine under so.com in 2016 and owned 10.52 percent of the market share. But one of their biggest achievements is owning the 2nd most used browser in China, first is Internet Explorer or IE.

Number 4. WeChat – if you do not have WeChat, then you are not marketing in China. Every day, the app accommodates give or take 750 million active users, making it the most popular IM application in the country. It’s tricky to have paid apps on this app especially if you’re a foreign business without a legal registered business in the country.
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